USU’s O-Week is a three day orientation festival which absorbs a captive audience of 15, 000 students at Australia’s premier university. 

Held in early March each year, O-Week is when the campus explodes into life for the year.  The largest event of its kind in the southern hemisphere, O-Week offers a showcase of USU’s uniquely vibrant cultural and entertainment programs, including over 200 Clubs & Societies. 

O-Week is therefore a seminal opportunity for external companies to market their products, services and brand to thousands of students in the 18-24 year old demographic. 

Promoting your brand at O-Week places it at the epicenter of the university year’s most enjoyable and vivid activity. O-Week also represents the first possible opportunity to engage a bulk of the student population when their purchasing behaviour for the entire year is being determined.